Get your brand noticed!

We’re living in an online world that is full of noise. Your customer’s attention span lasts for less than 8 seconds,  so you better make every single word you write count – no matter if it’s on your website, social media, a newsletter, or on a landing page-you want the voice to represent your brand.

Setting your tone of voice is the baseline of creating a strong brand, writing great copy, and creating content that converts into customers.

Your tone gives your brand a personality that your customers can rely on and learn to trust. It’s not about what you say – it’s about HOW you say it.

In this workshop, Olivia Scheibelreiter, Copywriter, Content Creator, and Founder of ‘Say it right’, will walk you through what a brand’s tone of voice is and how to go about finding yours.

Workshop ‘take-away’

  • Understand why finding your tone of voice and keeping it consistent is essential for your brand
  • Have tips and tricks on how to find your brand’s tone of voice
  • Learn how you can keep your tone of voice consistent even if your company or team starts to grow


Who should attend this workshop?

  • Small business owners, entrepreneurs, soloprenuers, writers
  • Marketing/content managers looking to improve their copy/content/brand
  • Anyone interested in:
    • branding
    • copywriting
    • content creation
    • Non-native English speakers looking to find their brand’s tone of voice when writing English content

When: Tuesday March 19, 2019

Time: 18:00-20:30

Where: Döblinger Hauptstrasse, 1190 (close to U6, trams 37 and 38)

Price: €70



Writing from Memory: a workshop with Tara Skurtu

We all have the same fears about writing. What if it’s not good enough? What if I can’t find the right words? What if no one likes it? In this workshop we’ll address our fears and write past them. I’ll guide you through a series of fun, creative exercises to get you writing without thinking what if. We’ll use memory (full of images, senses, and feelings) as the basis for our writing, and you’ll surprise yourself with what you produce: a strong draft of a poem or piece of prose that captures a clear moment of transformation and tells a story.

We’ll begin in a stream-of-consciousness manner and then weave in components of memory and place to create surprising, effective, and honest narratives—writing that conveys emotion without using any emotion words. In addition, I’ll teach simple techniques that will make all of your writing—whether it be personal, professional, academic, emails, or even social media posts—stronger and more efficient. You’ll build confidence in your writing voice and feel more comfortable presenting your work to an audience.

Limited to 10 participants. Please click the red button below to register. Payment is required to secure your place.

WHEN: Saturday February 16, 2019


Location: 1190 Vienna, close to U6 ubahn

Cost: €65

Workshop Registration Form


Story Sparks: Creative Writing for Kids

Calling all kids ages 9-12 who love to write!

This workshop is for you.

Which are your favourite kinds of stories? Action-packed and exciting adventures, laugh-your-head-off hilarious comedies or heart-breakingly emotional weepies? Maybe it’s all 3. But what is it that the best stories all have in common?

Great stories start with great characters, whether it’s villainous villains or heroic heroes, but where do these characters come from? Award-winning author Keith Gray will guide you through creating your very own heroes and villains. He will help you find the most descriptive words and invent the most unforgettable images while all the time building your story-telling skills so that you’ll soon be writing the best adventure-comedy-weepie too.

Date: April 29, 2018

Time: 2:30 – 5:00

Location: Türkenschanzstrasse 4/2, 1180

Fee: €50

Workshop Registration Form


Writing for the Young Adult (YA) Market


Author Keith Gray will lead this amazing workshop.

In recent years Young Adult fiction has been outselling all other categories of fiction in both the UK and USA, and it’s still growing. But what exactly is YA fiction, how do you get involved and how do you write it well? Join award-winning YA author Keith Gray as he leads a fully interactive workshop uncovering this modern phenomena of the publishing world.

Using examples from famous writers as well as work-shopping your own ideas Keith will explore ways to capture the attention of today’s teenage readers with engaging and authentic storylines; the importance of characterization, voice and Point of View; the dangers of patronizing your reader and how to tackle contentious subject matter sensitively; developing your themes, revising your work and accessing the market.

This is the perfect opportunity to work with a writer who has over 20 years experience in the publishing industry. Expect lively, enjoyable sessions packed full of helpful hints and tips.

Class limited to 15 participants so register now to reserve your seat!

Workshop Registration Form

Dates: Sunday January 14th and 21st, 2018

Time: 2:00 – 5:00

Where: 18th district, Vienna

Fee: €125, early bird fee (before December 10th) €110


Master Class

We are thrilled to be working with opera singer and writer Catrina Poor

for this very special workshop

Creating Character through Music

Singing is one of the most intense and intimate forms of character creation available to a performer. In song, a character is revealed to us in complete emotional nakedness. The honesty of that can make it feel like we are these characters, that this music was written specifically for us. Giving you the power to capture that feeling of emotional connection in your writing is what this workshop is about.

During this 3-day masterclass, you will learn to create full, emotional characters through singing. Using basic acting skills, song text analysis and performance, I will help you feel the pain of your protagonist’s guilt …by singing Johny Cash’s “Hurt”. How to empathise with your character’s relief by singing “At Last, my love has come along” or to wear the weight of their abandonment by singing “You are my Sunshine”.

Are you struggling to write the climax of your story? Can’t figure out how your characters react in difficult circumstances? With these skills, you will see the world as your character does, getting them off the page and into a real world of emotion and reaction.

You will leave this masterclass with the dramatic tools to step into your character’s psyche, to feel the reality of their emotions and enter their world. I will teach you to use music’s secrets to bring emotional truth to your writing.

This class is limited to 8 students in order to offer a small, safe, creative environment, and lots of one to one attention. Don’t miss out! Register now to reserve your space.

Workshop Registration Form

Dates:   Sunday October 15, Sunday October 29, and Sunday November 12

Time:     2:00 – 4:30

Fee:       €295

Where: 1180, Vienna



Creating and Using Place in Writing


Award winning writer Kirstin Zhang will be visiting Vienna, from Scotland, this August. Don’t miss the chance to take one of her inspiring and fun workshops on Saturday, August 19th. 

For the first time ever, Write Now is offering a writing workshop for children!

Flaubert drew detailed maps of the fictional world inhabited by Madame Bovary, Joyce said of his masterpiece ‘Ulysses, “I want to give a picture of Dublin so complete that if the city suddenly disappeared from the earth it could be reconstructed out of my book, while the vast, empty territory of J. M. Coetzee’s ‘Waiting for the Barbarians’ is never named.

Place is critical to a narrative, but it is more than just setting. Join us for a Saturday afternoon workshop to explore place as an important element of creative writing.

Through writing exercises and discussion we’ll find ways to improve our ability to draw the reader into our text, to use it to generate plot and create narrative tension. You’ll come away with techniques not only to help build a place that is rich with sensory details, but also an understanding of how to mine the full potential of this element.

Space limited to 10 participants

Instructor: Kirstin Zhang

When: Saturday August 19th at 14:00-16:00

Where: Türkenschanzstrasse 4, 1180

Fee: €65 – Early bird registration before August 6th is €55

Workshop Registration Form


Children’s Writing Workshop

Have you ever imagined discovering a lost kingdom or an unknown world? Inspired by surrealist art we’ll create cities and cultures which don’t yet exist.
A writing workshop for 9 to 12 year olds with a sense of adventure!

The workshop is limited to 10 children.

When: Saturday August 19th at 10:00-11:30

Where: Türkenschanzstrasse 4, 1180

Fee: €45

Instructor: Kirstin Zhang

Workshop Registration Form


2 Day Fiction/Memoir Workshop: Writing from your life: 

Often writers chose to explore their own life experiences and memories. To draw on themes, characters, and details from one’s own life can result in a rich array of material from which to work and create. Award winning writer, Ardashir Vakil will lead this two day workshop which is suitable for writers of all levels from beginner to published. The workshop itself will consist of three main strands:

* Writing exercises in which all the participants, including Ardu, will write for anything from 5 to 20 minutes, then read out their work to the group for short feedback;

* One or two short texts designed to be analysed for what they can teach us in terms of creative writing skills;

* Pre-prepared extracts of the participants’ own writing (c. 1,000 to 1,500 words) brought to the workshops, which participants will get a chance to read to the group and receive feedback both from Ardu and their peers.

Questions on issues such as plot, character, narrative technique and voice will be discussed throughout the workshop, but Ardu will also make room to address any outstanding questions that participants might want to discuss during the intervals in each session.

Saturday May 6 and Sunday May 7th, 2017

10:00 – 16:00

Location: Cafe Korb (downstairs)

€175 Early Bird registration deadline March 31st

After March 31st fee is €195

Please register early as these seats will sell out fast! Class is limited to 12 participants. Places are only guaranteed after payment has been received.

Workshop Registration Form


DATE CHANGE! Workshop will now start on February 17th. Early bird discount extended to February 12th.

This is the bridge where at dusk they hear voices

Poetry and Story

Fridays, 17th, February – 10th, March, 2017,

18:30 – 20:30

What are you doing on Friday nights in February? We know the perfect way to ease out of your week and into your weekend!

A cozy room at the School of Poetry (with a very enticing balcony that overlooks Mariahilferstrasse), a glass of wine, some tasty snacks, and the company of an International group … are you getting the picture?

Poetry with award winning Poet, Alice Miller.

This workshop is all about the interplay between poetry and story. Are you curious how to weave story into your work with narrative devices, line, voice and rhythm? This workshop is the place you need to be! Within a small group (around 10 people) of like minds, the classes will be divided into two — the first hour being an informal lecture and discussion, and the second hour dedicated to the students poems.

The workshop is for all levels from curious to dedicated. Alice Miller never fails to dazzle and inspire. She is a master of the craft.

Alice Miller’s enthusiasm for the beauty and intricacies of poetry was infectious and her skill at explaining how it all works made me want to come back for more. Roxanne Powell

Now, to fill those last seats, Write Now also has a last-minute offer you just can’t refuse: 20% off for anyone booking by 12th February! A perfect Valentine’s Day gift… So if you enjoy poetry and special offers (in that order), then visit the Write Now website to register.

Fee: €185 (less 20% if you register by February 12th)

Workshop Registration Form

in cooperation with the vienna poetry school




A beginner’s guide to live storytelling

Everyone has stories worth telling. This workshop is especially designed for writers or anyone who loves stories and want to take the first step towards becoming a skilled oral storyteller.

You will develop skills for better control of postures, gestures, movement and voice through our unique drama based exercises and games – the same exercises used to train and prepare actors for the stage.

You don’t need to have experience in performing arts; just the wish to expand your comfort zone. You will learn how to prepare and present oral stories and captivate your audience with your story.

Topics covered:

* Why do we tell stories?

* Working with silence, pace, speed dynamics

* Projection, articulation and intonation

* Body language awareness

* Physical presence

* Connecting with your audience

* Fear, stage fright and uncertainties

Instructor Hon Chong is a storyteller, improviser, performing artist and experienced educator. He is the creator and co-founder of Story Nights: Bratislava – Vienna, an English storytelling club currently with events held in Vienna, Bratislava and soon Budapest. He tells true stories and improvised stories. Hon is also the Founder and Artistic Director of Funnylicious Improv Theater, the first English language theater troupe and school in Slovakia. He performs regularly with his troupe and has performed and participated in international improv festivals all over Europe.

Sunday March 5, 2017

14:00 – 18:00

Location: Cafe Korb (downstairs)

Fee: €100

Workshop Registration Form


Beyond the Basics of Songwriting

Instructor: Renee Benson

Date and Time: January 23 and 24, 2016    9 am – 1pm both days. Total 8 hours.

Location: WUK

Fee: €95 Non-Members, €85 Members, €70 Students

(Beginner to Intermediate)

What is the anatomy of a memorable song? Why do some songs leave its listeners with ear worms when they have only heard it once? After a successful basic songwriting workshop with Write Now in January 2015, Renée (Raie) Benson is back to take your songwriting capabilities to the next level! We will review the fundamentals of songwriting, simple chord progressions and move into context, intent, humor and signature writing style in this workshop!

We will write the song that we can’t stop singing!

Join renowned singer/songwriter Renee Benson ( NO HOME FOR JOHNNY, Cheating on New York) for a two day workshop to help you discover and strengthen your process for writing songs. The workshop will focus on releasing creativity and silencing the judgmental voice to find what makes you authentic as a songwriter!
Bring your ideas, song drafts, completed texts or just your curiosity. No prior songwriting experience necessary.


Short-Story Writing for the Twenty-First Century

Instructor:            Julian Gough

Dates/Time:        Saturday and Sunday November 14th and 15th, 9.00 am to 4.00 pm                                                                                                            (6 hours’ workshopping a day; one hour for lunch)

Fee:                   €105 for non-members, €94.50 for members; €80 for students

Location:           WUK Werkstätten- und Kulturhaus
Währinger Straße 59
A-1090 Wien

The short story can do anything. What do you want your next story to do? Whether you are an experienced writer, or just starting, author Julian Gough will help you answer that question. E-publishing transforms the way stories reach readers; new genres are being born; there has never been a more exciting time to write short fiction. This workshop will help unlock your creativity, improve your writing (and editing) technique, and give you guidance in how to get your finished stories to an audience.

This workshop will be useful for writers of all ages and abilities, but best suited to new or young writers who have some early writing experience but haven’t yet been widely published, and feel they’d like to learn more both about optimising and understanding the writing process within themselves, and about using new technology to get their work published once it’s ready to go.

The learning outcomes will be as follows:

  • The workshop will help participants understand their own minds better as writers, using the latest insights from neuroscience and psychology to fully unlock their creativity.
  • It will teach some of the fundamentals of the short story, and use writing exercises to help participants come up with the seeds of new short stories (which they can then work up into full stories after the workshop).
  • The workshop will also offer an overview of how publishing works in today’s digital age, and discuss how a writer can best use all those new tools to get their short stories out into the public domain.

If you are interested in taking part, just fill out the online workshop registration form, and feel free to contact if you have any questions. Participation limited to 16 people.


Getting an Agent and Beyond

We’re constantly told it’s impossible for a new writer to get published these days but, Kirstin Zhang will share her experience of securing a top literary agent and the interest of publishers (without even having a finished manuscript). During this informal event she’ll discuss the many ways to an agent’s books and a publishing contract.

Join us on Thursday October 22, 2015 for this one hour talk by Kirstin Zhang. It is sure to be informative and inspiring! There will be plenty of time for questions afterwards.

And the fun doesn’t stop there. At 7:30 pm we will have our October get together at the same location. So mark the evening in your calendar and stay for some drinks, finger food and mingling.  Kirstin will do a reading later in the evening!

Location:          Palais Palffy, Josefsplatz 6, 1010 (first door on the left when you enter building- it’s an art gallery by day!)

Fee:                 Free for Members     €7 at the door for Non-Members


Testing Your Story- Does It Have What It Takes?

Instructor:          Kirstin Zhang

Date/time:          Saturday October 24, 2015, 10:00 am- 1:00pm

Location:            Cafe Kotor (upstairs)

Fee:                    €45 for Member       €50 for Non-Members     €30 Students

Whether you have an idea but haven’t committed it to paper yet or you are part way through a short story or novel and find yourself floundering, this three-hour workshop will focus on testing whether your story has what it takes to go forward or what you need to do to get back on track.

Kirstin Zhang returns by popular demand for another inspiring and practical workshop. At the end of the three-hours you will feel more confident that your story has the required elements to keep your reader engaged, and to keep you writing. If you are having trouble getting started, or if you feel underwhelmed (or overwhelmed) by your story, this workshop is a must. Kirstin’s teaching style is clear, concise, and very hands on.

Please register with our online form.


Rage for order: A poetry workshop

Instructor: Alice Miller

Dates/Time: Tuesday September 29, 2015, Friday October 2, 2015     7-9 pm

Fee:              €60 Non-Members €54 Members €36 Student Members

In this class, we’ll focus on free verse. How should we organise our lines and stanzas; how do we decide where to break the line? With examples from Emily Dickinson, T.S. Eliot, Frank O’Hara, and many others, we’ll explore ways in which we can use free verse to make our poems stronger. Each class will be divided in two: the first half will be a class discussion of provided material, and the second will be a workshop of your own work. All welcome.

If you are interested in taking part, please fill out the online workshop registration form, and feel free to contact if you have any questions. Participation limited to 10 people.


How can we know the dancer from the dance?

Form, music, poetry

Instructor:          Alice Miller

Dates/Time:      Thursdays for four weeks: April 16th, 23rd, 30th, May 7th   18:00-20:00

Fee:                  165€ Non-Members      150€ Members

This class will tackle form and music in poetry. What role does form play in the age of free verse? How do poets use the relationship between form and content? How might we choose to shape our own poems?

The class will include an introduction to prosody. It will combine discussions of established poets’ work – from Shakespeare to W.B. Yeats to Emily Dickinson – with in-depth workshopping of your own poems. All levels welcome. Photocopied materials provided. Please contact Alice (ackmiller at gmail) with any questions.


Small Stories, Big Worlds

Instructor:         Kirstin Zhang

Date/Time:       Saturday April 11th, 2015, 10:00 – 11:30

Fee:                 45€  Non-Members   40€ Members

“A short story is the ultimate close-up magic trick – a couple of thousand words to take you around the universe or break your heart.” – Neil Gaiman

A short story may be limited by its word count, but it shouldn’t be limited by our ambitions for it. During this workshop we will look at one of Kevin Barry’s ‘big’ bold stories. We’ll learn how to create compelling characters, set them challenges and explore how their internal and external worlds impinge on their story. Most importantly, we’ll discover by sharing our work with one another how to pique and retain a reader’s interest and how to move them.

Learning outcomes:

Develop your ability to produce compelling characters, identify potential sources of conflict and manage pace and tension.

Workshop is suitable for the beginner and more advanced writer. Limited to 10 participants.

Manuscript Assessment:

Kirstin Zhang will do a personal manuscript assessment of your short story. Please submit up to 3000 words by April 4th to with Zhang in the subject line.

You will be given a 20 minute appoint with Kirstin during the afternoon of April 11 to discuss your story, as well as receive a short written assessment.

Fee: 35€ Members, 40 € Non Members

We will accept the first 8 stories submitted.


Introduction to Screenwriting

Instructor:        Caroline Bruckner

Date/Time:      Saturday April 18th and 25th, 13:00-16:30

Fee:                160€ Non-Members     144€ Members

Have you been thinking about writing a screenplay but don’t know quite where to start? In this introductory workshop you will bring your idea and develop it. In class discussions will include the story arc, where to start and where to end, and finding the story motor. Through a homework assignment, group discussion and instructor feedback you will develop your idea into a workable outline for a screenplay. Limited to 8 participants.


Poetry: Where all the ladders start

This workshop is held in association with the Vienna Poetry School.

Instructor: Alice Miller

Date/Time: Saturday, March 7, 2015, 2:30pm-5:30pm

Fee: 66 euros Non-Members 59 Euros Members

What makes a great poem?

This class is divided in three parts. We’ll start with a quick discussion about what makes a poem work, with some guidance from the great poets. Second, we’ll do a couple of writing exercises, where you’ll craft your own poems. Finally, we’ll workshop your poems, either one you’ve written in class, or one you’ve brought with you. Along the way, we’ll discuss bravery and imagery, risk and form, detail and music. Any skill level welcome. Limited to 8 participants. Join us for a glass of wine afterwards.


Writing People: Human Beings as Human Becomings

Instructor:     Brian Hatfield

Date/Time:   March 9th and March 16th      18:30-21:30

Fee:             135 euros Non-Members    121 euros Members

Whether dialogue, monologue or soliloquy, written to be read or to be spoken, characters emerge, reflect and reinvent themselves in an unending process. Their thoughts and articulations may be expressed ‘naturalistically’, through indirect speech or ‘other’ means. When the character’s arc culminates in insight, epiphany or revelation it is not for long. The Quest is ongoing.

Stanislavsky evolved an imaginative system to help actors embody the actions of the characters they seek to bring to life. This workshop will be adapting his methods for writers. With a dash of positive psychology, we will get under the skin of our respective characters, into their shoes and walk their through actions, and super objectives. What is sense memory? What are beats? How do we write subtext? How to write extroverts and introverts? What are the ‘gear changes’ between literacy and orality? How do characters ‘show’ rather than tell? How do we ‘embody’ our characters and art?

The first week will be honing Stanislavsky’s tools on dialogues from a wide range of literary texts, including theatre scripts. The second week will be applying and work-shopping what we’ve learnt, applied to your very own texts.


Non-Fiction: Beyond Beginnings, Following Through on a Writing Project

What happens after you find that great opening line, opening paragraph or stellar first page? The exciting — hard — stuff.

In this three-hour workshop, we will look at how to follow through on that opening: What sort of structure should the piece take? How long should it be? How can I find the narrative drive and tension? Where do I go from here? Students will bring in a short piece of work (an idea, paragraph, page), and through in-class writing exercises and workshops, we will look at how to develop it further. Limit 8 students.

Instructor: Abigail Rasminisky

Date/Time: Saturday February 14th, 9:30-12:30

Fee: 66 euros Non-Members     59 Euros Members


Introduction to Songwriting

Instructor: Renee Benson

Date/Time: January 24th and 25th     9:00- 13:00 (8 hours total)

Fee: 160 Euros Non-Members    144 Euros Members

Have you always wanted to write your own song lyrics but don’t know how to get started? Do you want to learn the fundamentals of songwriting and let your creativity shine? Then this workshop is for you!

Join renowned singer/songwriter Renee Benson ( NO HOME FOR JOHNNY, Cheating on New York) for a two day workshop to help you discover and strengthen your process for writing songs.  The workshop will focus on releasing creativity and silencing the judgmental voice to find what makes you authentic as a songwriter!

Bring your ideas, song drafts, completed texts or just your curiosity. No prior songwriting experience necessary.

Space is limited to 10 participants

Flash Fiction – Making Words Count

Instructor: Sylvia Petter

Date/Time: November 15, 2015 10:00-4:00

Level: Beginner and Intermediate

Learning outcomes:

  1. You will learn how to jump start a story.
  2. You will learn to polish and present it.
  3. You will learn how best to use feedback in order to have a story to submit for consideration by editors.

A course in four segments. Two segments in the morning, two segments in the afternoon.

  1. The first segment will be spent doing some exercise identifying prompts, then freewriting and subsequently identifying one or more of the following: the starting point, a character, a setting, a theme – when, who, where, what and why?

Coffee break.

  1. After pointers on character, dialogue, setting, plot, voice, the second segment will be spent crafting a story.

Lunch break – with discussion and questions.

  1. After some pointers on revision, the third segment will be spent revising and editing your story.

Coffee break.

  1. After pointers on giving feedback, the fourth segment will be spent sharing stories and giving feedback. This will be followed by a discussion of possible markets.


Non-Fiction- Getting Started: How to Begin a Writing Project

Instructor: Abigail Rasminsky

Date/Time: Saturday November 22, 2014, 9:30-12:00

Level: Beginner and Intermediate

Fee: 60 Euros Non-Members 54 Euros Members

Do you have trouble starting stories? In this workshop, instructor Abby Rasminsky, will show you how to get over the hurdle and feel confident about how to progress. Through in-class discussion, writing exercises and workshopping of classroom writing, students will finish the session with the beginnings of something new. We will look at how some of the great writers have done it: With roundtable discussion of short readings brought in by the instructor, we will look at how some of the best writers invite us into their fictional or non-fictional worlds. No previous writing experience necessary.

Workshop space is limited to 8 participants.