Workshop Descriptions

COPYWRITING: EVERYTHING YOU NEED TO KNOW TO GET STARTED

THIS WORKSHOP WAS SO SUCCESSFUL WHEN WE OFFERED IT IN THE SPRING, WE ARE RUNNING IT AGAIN!

Join professional copywriter and journalist, Matt Campelli for an exciting intensive weekend workshop to learn the ins and outs of copywriting.

Copywriting has its perks. Being paid for creative work that you can do from anywhere in the world (the beach?) sounds like an appealing option, particularly if you’ve fallen out of love with your 9-5. And there’s plenty of work – if you know how and where to get it.

But (there’s always a but), you need to have the skills to deliver what paying clients want. Plus, you’ll have to learn how to position yourself to win customers in an increasingly crowded marketplace.

During this two-day copywriting workshop, you will learn:

  • The essential copywriting toolkit

  • Why stories are crucial for copywriters – and how to use them

  • How to address client pain points

  • What paying clients are looking for, and how to position yourself to win their business

Date: October 13 & 14 (Note this is a two-day workshop, attendance is required on both days)

Time: 2:00-5:00

Location: TBA, In Vienna

Fee:€120

Workshop Registration Form

This workshop is limited to 15 particpants and will likely fill quickly so please register early to secure your place!

 _____________________________________________________________________________

WRITING INTO THE DARKNESS
“Who knows the Heart of a man and what moves in that darkness.”
James Bridie, Scottish playwright (1888 – 1951)
Bridie worked on several films with Alfred Hitchcock. Hitchcock was the master of high tension, which is often viewed as the ‘engine’ of any narrative. But while it’s important, it is something else that draws us as writers and readers into a story and persuades us to pursue it to the end.
This workshop will encourage writers to explore what is at the heart of their narrative, whether it is fiction or non-fiction, enhancing their own engagement with the text and allowing them to create a narrative that truly engages the reader.

Kirstin Zhang has done many workshops for WriteNow and each one is a gem!

Date: Sunday October 21, 2018 

Time: 2:00-5:00

Location: TBA, In Vienna

Fee: €75

This workshop is limited to 10 participants

Workshop Registration Form

 _____________________________________________________________________________

BRAND JOURNALISM

“Old-school public relations is dead. If companies want to create a connection with their ideal customers they have to be authentic – and communicating in hackneyed PR terminology and jargon doesn’t cut it any more. More objective storytelling, valuable content and thought-leadership is what captures the interest of modern buyers. That’s why large corporations are hiring trained journalists, building their own newsrooms and developing brand journalism strategies as part of their marketing plans. In this two-day workshop, discover why brand journalism is increasingly being prioritised by the world’s most successful corporations – and what it takes to be a brand journalist.”

Join professional copywriter and journalist, Matt Campelli for an exciting intensive weekend workshop.

Date: November 10 &11 (Note this is a two-day workshop, attendance is required on both days)

Time: 2:00-5:00

Location: TBA, In Vienna

Fee:€120

Workshop Registration Form

This workshop is limited to 15 particpants and will likely fill quickly so please register early to secure your place!

 ________________________________________________________________________

STORY COACH

Do you have a draft of a novel, short story, memoir, or personal essay that you would like constructively critiqued? These 1:1 sessions are designed for those who wish to learn more about the craft of writing, re-writing and the process of getting published.

Topics covered: developing story ideas, strong beginnings, point of view, tension, character development, and finding the emotional truth of the story.

Instructor: Kirsten Donaghey is a published writer, editor, and story coach and the co-founder of Write Now.

1 session: €75 (includes reading up to 3000 words, some written notes, and an hour discussion)

For more information send Kirsten an email at editor.kd@live.com

 

_____________________________________________________________________________

Writing and Performing Short Stories

A two-day day course to boost your confidence and skills in writing and performing short stories. Whether you are writing professionally already or not, this course is designed to boost confidence and take your writing and performing skills and understanding to the next level.  The theories and practice introduced on the course are applicable to whatever form of story you want to create and perform, but particular emphasis will be on short form stories. This course would be of benefit whether you want to write short stories and deliver them to audiences, or read your work on radio or podcast, or if your job requires you to write and deliver talks to large groups where the ability to tell stories would help tremendously. Most human communication is based on story, usually short form stories, so we all need to master the writing and telling of a good story. The perfoming skills are just as relevant in speaking to small groups as it is with a larger audience. The course tutor is Turan Ali who has almost 30 years of experience in creating stories for the BBC. We think this workshop is the first of its kind in Vienna !

A two- day course to boost your confidence & skills in writing & delivering
SHORT FORM stories to any audience, in ANY MEDIUM

RUN BY INTERNATIONALLY RENOWNED WRITER/PRODUCER/DIRECTOR/TRAINER: TURAN ALI

COURSE AIM:

  • to build understanding of universal story theory, and its application to short stories
  • to increase the short story writing skills of participants
  • to enhance the story delivery skills and confidence of participants
  • to develop advanced story analysis skills of your own and of other peoples’ stories
  • to particular emphasis to be given to short form stories, for all media

This will be achieved through theory, practice, individual coaching and group analysis.

PARTICIPANTS

As this course involves theory and practice with individual coaching, it is suitable for those at all stages of experience in writing and performing stories. The instructor will enable you to apply the theories to whatever level you are at and progress to higher levels, in the writing, performing and analysis of stories. The course is suitable for people who want to create stories in all media: in print, online, on air (radio, TV, film), or face to face (with individuals or larger audiences), precise focus on short form stories. Sometimes those newer to story writing adopt the theories more quickly and effectively than those who have been writing for a while, so group analysis is one of the effective tools for assessing the progress of our stories and delivery.

COURSE CONTENT

DAY 1 – MORNING– (SHORT) STORY THEORY, PRACTICE AND ANALYSIS

DAY 1 – AFTERNOON– STORY PERFORMANCE THEORY, PRACTICE AND ANALYSIS

BETWEEN DAYS 1 & 2– INDIVIDUAL STORY WRITING COACHING BY EMAIL

DAY 2 – MORNING– THEORY RE-CAP; WRITTEN STORIES ANALYSIS AND FEEDBACK

DAY 2 – AFTERNOON– THEORY RE-CAP; READING YOUR STORIES: ANALYSIS/FEEDBACK

WORKSHOP TUTOR

Turan Ali has been producing, directing and writing stories, drama, comedy and factual programmes for the BBC for nearly 30 years in many genres, on radio, TV, film, in print and online. He is a published author of factual books and articles, and of fiction, and has won awards as an author (screenplay) and as a producer/director (radio programmes). He has performed his short stories on BBC radio, and on stage in many countries. As a trainer he has provided story theory and production training in many genres for broadcast professionals and organisations from over 65 countries. His approach is licensed to international broadcasters. He delivers masterclasses and courses internationally. This is a unique opportunity to acquire this tried and tested theory and practice and apply it to whatever you want to create.

DATE/TIME

The two-days of the course are:
FALL Dates coming soon
Attendance on both days is required.

Location: Venue to be announced ASAP – central Vienna

Fee:€225

Workshop Registration Form

Please make payment at time of registration to reserve your space!

_________________________________________________________________________