Old-school public relations is dead. If companies want to create a connection with their ideal customers they have to be authentic – and communicating in hackneyed PR terminology and jargon doesn’t cut it any more. More objective storytelling, valuable content and thought-leadership is what captures the interest of modern buyers. That’s why large corporations are hiring trained journalists, building their own newsrooms and developing brand journalism strategies as part of their marketing plans. In this two-day workshop, discover why brand journalism is increasingly being prioritised by the world’s most successful corporations – and what it takes to be a brand journalist.
Join professional copywriter and journalist, Matt Campelli for an exciting intensive weekend workshop.
Dates: November 10 &11, 2018 (Note this is a two-day workshop, attendance is required on both days)
Who should attend?
- PR and media relations writers
- Website and content producers
- Directors of internal communications
- Those new to corporate communications looking for ways to grow their career
Location: Döblinger Hauptstrasse 7, 1190
This workshop is limited to 15 particpants and will likely fill quickly so please register early to secure your place!